Max Coates

A PR Story | Max Coates at Croft | Fight for the Top Ep5 | Renault UK Clio Cup

A look behind the scenes as Max prepares for his home race meeting of the year, Croft. This episode goes behind the scenes from a PR, Sponsorship and Marketing side, a big part of a modern-day racing drivers life. PR expert Robin Palmer works closely alongside Max on sponsorship, PR duties, media relations and at race and promotional events to help ensure commercial partners receive the best possible treatment. A week before the event Max attended the JPC Community Farm Car Show at Rockcliffe Hall, then had media interviews with local ITV News and BBC Tees. The Northern Echo came to a photo shoot at sponsor's RMB Renault Darlington to speak to Max ahead of the event. Then the event itself, a mix of interviews, fan Q&A's, autograph sessions, sponsor tours, hospitality and the actual racing itself. Afterwards the local ITV crew paid Max another visit ahead of an open evening event back at RMB Renault in Darlington a steady two weeks! The races will be held at the following famous racing circuits across the UK: 1. Brands Hatch Indy 2. Donington Park National 3. Thruxton 4. Oulton Park Island 5. Croft 6. Snetterton 300 7. Rockingham 8. Silverstone National 9. Brands Hatch Grand Prix Follow me on social media: Twitter: Instagram: Website: Facebook: LinkedIn: Be sure to give us a thumbs up if you like the video and a comment on what you'd like to see. If you'd like to see more, hit subscribe. Thanks to Motorsport and Dreamcars (Damian) for filming and editing this video, check out his channel here: Making of ep1: Making of ep2: Making of ep3: